Overlooking central Nagasaki's Ōmura Bay is Sonogi Tea Cooperative—a joint factory run by 4 forward-thinking producers. Each of the producers are masters in their own-right, producing award-winning green tea in their separate farms, and competing directly against each other in Japanese tea competitions.
In 2017, they joined together to build a factory dedicated to making high quality matcha that reflects the terroir of Kyushu and the skills of the producers here.
Uniquely, Sonogi is fully integrated; from harvest to milling, it’s all in-house. This is an unusual arrangement in Japan, and is only possible because of the singular vision of the Sonogi Team—to create and control their own destinies, not having to sell their leaves or “raw” green tea to powerful domestic wholesalers paying low prices.
Hugo Tea purchases at least 70% of Sonogi’s matcha, and virtually all of their highest grade. This direct relationship is a boon to both of us. It provides the farmers with a consistent and trustworthy partner who pays more than a Japanese wholesaler would, and Hugo gets exceptional matcha with a delightfully unique Kyushu terroir.