"Making tea to connect people, and soften their hearts."
Overlooking central Nagasaki's Ōmura Bay is a 400 hectare plot run by 4 forward-thinking tea producers. Without the regional pedigree Uji holds, the Sonogi 4 leverage their combined tea making perspectives to turn out Japanese standards that are anything but. Sonogi is a fully integrated operation, with tencha making and milling facilities on-site. Organic certification is impossible, here—their tea trees are fertilized with a fermented compost of wild-caught fish from the bay, making for richly nourished teas that are uniquely Nagaski. Matcha sonogi is the peak of their output, and a vivid representation of the seaside terroir.
A young outfit, they banded together in 2017 to build a factory dedicated to making an S-tier matcha that reflects the terroir of Kyushu and the skills of the individual producers here. Uniquely, Sonogi is fully-integrated, meaning they perform all levels of production from harvest to milling, in-house. This is an uncommon arrangement in Japan, and is only possible because of the singular vision of the Sonogi team—to create and control their own destinies.
Because Hugo Tea buys 75% of their matcha output, the Sonogi cooperative does not have to sell their leaves or “raw” green tea to powerful domestic wholesalers paying low prices.