On Directness

Every moment with tea is a learning moment. There's no room in a modern tea industry for opaqueness and empty platitudes. Our passion is to share tea in open, genuinely informative ways—not to talk past you.

We travel thousands of miles every year pursuing great tea. We've bought 100% of our tea leaves direct for nearly a decade, untangling the stubborn half-truths that pervade this industry and sharing the realities of tea farming. But this new American tea culture of objectivity and transparency is still second to tea defined by mythology and hype; wrapped in complex terminology and flowery narratives designed to impress, not inform. This is the trend we do battle against.

"Direct-trade" is somewhat empty legal jargon.
(Bought tea from a tea farmer? That's direct-trade—you never have to visit the farm!)
To be truly direct is to embody every sense of the word. We buy tea on-site, directly from our farmer partners. We use direct language when we talk about tea. And when you buy our tea, it comes directly from us, not middle-men.

Tea is infinitely complex; and lacking many universal truths. There's nuance. The best way to enjoy tea is to come to the leaf with openness, objectivity (where allowed for), and to admit when we don't know something. We should challenge old truths and mystique marketing.



On Masterful Tea

Masterful tea is a representation not only of the terroir at origin, but the skill and passion of master pluckers and producers. Developing an eye (and taste) for such elite tea making is an exercise in masterful tea importing—and a skill we hone year after year at origin.

We travel thousands of miles every year, seeking unique cultivars and processing techniques that celebrate their origins and the forward-thinking creativity of the newest generation of tea producers.

Many of our teas are the result of multi-year co-development projects at our farms for the stated the goal of creating teas with wholly unique shapes, flavors, and histories. GAO WEN, for instance, is a product of a unique post-production roasting process—a result only possible with true directness between masterful tea minds.



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