Hugo Tea Company was founded by tea drinkers who wanted everything. No compromises.
We wanted the highest quality tea available, but demanded rigid, clear-cut criteria for true sustainability and fair labor practices.
We also wanted complete, unequivocal transparency across the supply chain, having found that the industry sorely lacked clarity.
So we started, one step at a time, putting together the pieces for a modern tea company that met these standards.
This is our pursuit of masterful tea.
Masterful tea is a representation not only of the terroir at origin, but the skill and passion of pluckers and producers. We travel thousands of miles every year, seeking unique varietals and processing techniques that celebrate their origins and the forward-thinking creativity of the new generation of tea producers.
The majority of our teas are the result of multi-year co-development projects at our farms for the stated the goal of creating teas with wholly unique shapes, flavors, and histories.
Masterful tea is sustainable tea. There's no reason to compromise sustainability for quality—and no excuse for supporting tea production that skimps on clean cultivation. No tea is worth drinking if it harms the ecology or people at origin.
Every tea in our staple collection is certified organic according to USDA, Japanese, and European Union standards.
Masterful tea is utterly transparent. Rarely do tea companies share and celebrate the precise origins of their tea—and when they do, it's often as a marketing angle or for otherwise appropriative purposes.
Our entire company is balanced on the shoulders of our tea producers, and tea drinkers should know their authentic stories.
We have nothing to hide. Learn more about our origins here.
We promise that we get every message sent through this form. We do our best to respond promptly, sometimes within the hour.