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  • Partnering with Hugo

    We seek out partners who focus relentlessly on quality.


    It's important to us that our friends understand our reverence for tea—it should be served optimally, every time, with special attention given to informing the customer.

    These are the foundations of great tea service.

    A man and woman smile while holding freshly picked tea leaves in their hands. They're standing amidst lush green tea bushes under a bright sky.
    DIRECT TEA

    Our close relationships with farmers—many who export exclusively to us—give you access to coveted teas usually reserved for domestic market.

    But it's not just access to exceptional tea; it's access to the incredible stories and knowledge of the people who make it.

    Hugo Tea builds programs that bring coffee professionals and the people they serve closer to the origins of this very special product.

    (pictured left; Xiaohui, producer of our renowned Tea Cakes, right; Liyuan, our Chinese employee on the ground in Yunnan)

    Four white tea tins with bamboo lids labeled "Ma Wei Moonlight" sit neatly on a wooden shelf against a white tiled wall, conveying a minimalist and elegant tone.
    Beautiful Programs, built for you

    One-size-fits-all isn't our style.

    Building your tea service with us is a collaborative experience that considers your customers, baristas, and goals with tea. Together, we'll design an effective, streamlined tea menu for your space that is a joy to steep.

    Importantly, you'll have permanent access to our expertise. Drop us a line anytime—we love to hear from our partners.

    And of course, our Masala Chai

    see why our concentrate is better behind bar

    Request a Sample

    Let's get Started

    We're always looking for exceptional partners.
    Drop us a line—we'll get back to you the same day, sometimes within the hour.

    Rather call? 
    Reach us directly at:
    816.832.4311
    Or email us:
    mail@hugotea.com